Leadership team

Our leadership team drives the strategy and vision for Flux to consistently deliver great results for our people, our clients and shareholders. Meet the faces behind Flux.

Umesh Parag
Acting Chief Executive Officer

umesh.parag@fluxfederation.com

Umesh was a Silver Medalled CommonWealth Games hockey star before he started his successful career in finance (he’s also competed in two Olympics too). With over 20 years experience and a BCA from Victoria University, Umesh worked in the audit and corporate finance teams at KPMG in Wellington before joining the Meridian Group in 2007. In 2012 he moved to Powershop, and joined Flux Federation as CFO, followed by COO. Flux has never been the same. Umesh brings a level-headedness, deep thought process, and financial strategy to an industry that is ever-changing. On any given day you'll find him managing stakeholder and board relationships, mitigating risk, and keeping an eagle eye on Flux's overall financial performance. Umesh has recently been appointed Flux Federation's Acting Chief Executive.

Mark Soper
Chief Customer Officer

mark.soper@fluxfederation.com

Mark Soper brings his business development, strategy and corporate structuring expertise within the energy, telco, government and technology sectors to Flux. His feet might be on his desk, but they're also firmly on the ground when it comes to making the right decisions to help grow our customers' businesses. After years as GM at Powershop and helping them win multiple awards across the world, Soper's philosophy is all about building elite teams that win. His competitive streak and belief that execution and action beat ideas every single time, makes him a Flux force to be reckoned with.

Philippa Dawe
Chief Product Officer

philippa.dawe@fluxfederation.com

First things first, we call her Phil. This indomitable woman has over 20 years of design, brand, and marketing experience in New Zealand, Australia, America, and the UK. Armed with a ruthless focus on the customer, a keen eye for detail, and exceptionally high standards, Phil brings Flux's business strategy to life by making sure that our products deliver nothing less than the best experiences for the people who use them. Formerly Flux's Head of Design, Phil is living proof that Flux is dedicated to being a design-led company. She's also dedicated to diversity: Phil has single-handedly increased the number of Flux's female designers, UXers, and writers by 50% since she started with us.

Mark Drysdale
Chief Technology Officer

mark.drysdale@fluxfederation.com

Mark has over 25 years' experience in IT delivery for Fortune 100 companies in Europe and America. After graduating with a BSc in Computer Science, Mark headed to London for the classic Kiwi OE. He may have started his own bar in London, but he was no barfly. He quickly started work as a Java developer for small startups where he fell in love...with XP and Agile. Bupa, Lloyds, Capital One and Rabobank, have all benefited from the implementation of his Agile delivery models. In 2017, Mark returned to Wellington to help Westpac with a major agile transformation. We poached him soon after and he's been our Chief Technology Officer ever since. As a driving force in Flux's own transformation efforts, Mark is passionate about delivering beautifully designed engineering solutions that achieve our clients' business goals.

Emma Barnes
Crew Experience Officer

emma.barnes@fluxfederation.com

From grafting tomatoes to software testing, Emma has a diverse skill set and breadth of experience, including 12 years in the tech industry across a number of roles at Fonterra, Trade Me, Powershop, and now Flux. Here at Flux, Emma is in charge of Flux Crew, which means she makes Flux a place that cares about people and quality. She defines the people strategy at Flux, making sure we hire the best people for the job, and giving them the support they need when they need it. Emma is committed to creating a strategy that believes in transparency, autonomy and diversity. Her team of Crew Champions helps Flux crew work to their full potential – which of course leads to an excellent product for our clients and their customers. With a degree in English Literature, Emma brings a poet's eye to her work at Flux, making her an empathetic leader, excellent communicator, and thoughtful team member.

Dan Lee
VP Business Development

dan.lee@fluxfederation.com

Dan is Flux's resident engineer and technology entrepreneur with over 25 years' experience in technology and leadership roles primarily in energy market systems throughout Australasia, Asia, and Europe. After founding two successful SaaS startups (and selling them off respectively to Powershop and NASDAQ listed Citrix), Dan spent 2 valuable years in Silicon Valley. We managed to lure him back to the dark side with a promise of spearheading the rollout of Powershop in the UK, and building a handpicked high performing Flux product team – and sausage rolls. Equipped with tech savvy, business strategy, and boundless enthusiasm, Dan never settles for the status quo, and is dedicated to demonstrating excellence in all that he does – especially when it comes to overseeing the formation of Flux's business partnerships and leading the planning and execution of strategies to increase sales and company growth.

Jim Barrett
Principal Product Manager

jim.barrett@fluxfederation.com

Jim, or Dr Barrett to you, came to Flux with a PhD in Electrical and Electronics Engineering from the University of Bath. He's put this depth of knowledge to use in international energy markets over the last 20 years, focussing on operational management of customer-facing functions and processing teams at both Contact Energy and Powershop. Currently our Principal Product Manager, Jim has held such positions as Head of Product, Director of Client Services, UK Regional Manager, and Head of Operations. He's one of the key people who helped roll out the Powershop platform in New Zealand and Australia before we shipped him back to his homeland (the UK) to roll out of the platform in that market – to great success. His diverse skill set, knowledge of the product, and classic dad jokes make him an integral part of our team.